Molson Coors Brewing Company

Consumer & Brand Insights Manager

1 month ago
Job ID
2017-8567
Head Office, Burton Upon Trent
Staffordshire

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Consumer & Brand Insight Strategy

Location :- London

 

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Carling, Coors Light, Molson Canadian, Staropramen and Blue Moon across The Americas, Europe and Asia.

 

See what we have been up to in the last year:

https://youtu.be/stQaSZs7-DU

 

We are looking for you to join Molson Coors as a Consumer & Brand Insight Manager to be part of an Insight team creating a new & exciting approach to insight in the UK business.

You will be tasked with creating a compelling 360 degree view of consumers based on a broad range of inputs from a range of research techniques; data and through to direct consumer connections.  You will work with a range of external agencies and our global team to create some world class insight tools & frameworks. You will use all of this to create compelling & penetrating insight delivered in a way that sparks emotional connection with our consumers and to drive that across the business to influence brand and business strategy and outputs and ultimately drive value & growth for Molson Coors.

 

 

What will keep you busy day to day:

 

  • Build compelling and penetrating consumer insight, true 'a-ha' moments from a wide range of sources, targeted to meet specific brand and category needs.
  • Be a key influencer in the commercial planning process, ensuring the voice of the consumer is presented in a compelling and relevant way, sparking emotional connection to our consumers for both business and brands with clear insight and implications, making sense of a wide range of inputs
  • Deliver against the insight and research plan through development and roll out of large scale global and local projects which may include initiating and managing research projects
  • Spend regular time out with consumers and in the market to get first hand exposure to current and emerging trends and behaviours.
  • Develop & embed agreed continuous tracking programmes.

 

Also, comes with a beer allowance… how can you beat that?!

 

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