Molson Coors Brewing Company

Consumer & Brand Insights Manager

2 weeks ago
Job ID
2017-9090
UK mobile

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Consumer & Brand Insight Strategy

 

Located in London

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Carling, Coors Light, Molson Canadian, Staropramen and Blue Moon across The Americas, Europe and Asia.

 

See what we have been up to in the last year:

https://youtu.be/stQaSZs7-DU

 

We are looking for you to join Molson Coors as a Consumer & Brand Insight Strategy Manager to be central in the creation of new & exciting approach to insight in the UK business. You’ll explore a range of techniques and methodologies, working with external agencies and beyond to provide us with a set of world class inputs, achieving insights creation, that would stretch well beyond research and into areas including 'on the ground' consumer interactions; quantative data sources including retrospective sales data as well as future projections, to create a comprehensive, compelling and continuous 360 picture of the consumer and the consumer opportunities. Sharing those insights in a way that sparks emotional connection to our consumer understanding and leads our brand & category strategy thinking. 

 

What will keep you busy day to day:

 

  • Build compelling and penetrating consumer insight, true 'a-ha' moments from a wide range of sources, targeted to meet specific brand and category needs.
  • Be a key influencer in the commercial, ensuring the voice of the consumer is presented in a compelling and relevant way, sparking emotional connection to our consumers for both business and brands with clear insight and implications, making sense of a wide range of inputs
  • Deliver against the insight and research plan through development and roll out of large scale global and local projects which may include initiating and managing research projects
  • Spend regular time out with consumers and in the market to get first hand exposure to current and emerging trends and behaviours.
  • Develop & embed agreed continuous tracking programmes.

 

Also, comes with a beer allowance… how can you beat that?!

 

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